Thursday, February 23, 2012

Essential Traits of a PR Pro

Public Relations can be a difficult field to become a professional in and in order to be successful in the world of PR today, there are some traits that are considered essential to possess. Here are a few that are absolutely necessary to possess:

--Thick skinPR is not a profession for people who are easily offended or who do not take criticism well- constructive or not. PR pros need to be able to roll with the punches and not take the criticism personally in order for their career to be successful.
--Toughness – The ability to quickly recover from or adjust to change is necessary in the ever-changing field of PR. You are going to get knocked down and need to develop this skill to get back up and get back in the game again.
--Editing skills – Things posted on the internet or sent in an email cannot be taken back, they are permanent. A small error can be magnified and can endanger you and/or your brand’s image.--Originality – Journalists are overwhelmed by all the media pitches they receive daily and the original, creative pitches are the ones that stand out from the rest.--Interpersonal skills – Relationships are everything in PR and PR pros need to build relationships and rapport with clients and journalists alike.
There are many skills necessary to be successful in the field of PR but these are five that stood out and five that are worth sharpening if you desire to succeed in public relations. 

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