Possible New Years resolutions

I am not one to make a New Years resolutions [although I should probably make one to get to the gym more often...] because people often aim too high and set themselves up for failure. Making a work-related NYR is probably not such a bad idea though.
Here is a list of 11 New Years Resolutions for Marketing and PR Professionals by PR Daily.

• Become a better writer in 140 characters or less. Twitter is crucial to the PR world today so enhance your tweeting skills.
• Think outside the confines of "traditional" PR. Incorporate blogging and social media as ways of spreading information rather than just a conventional press release.
• Know your audience. Know who you're tweeting to or who your fans are before announcing a new idea or topic of discussion.
• Be a storyteller. Tell your audience what they want to hear- how it will impact their life. There's no need to bore your readers with straight facts and figures and not say how it will impact them.
• Speak measurement upfront, not just when asked by the client. What does the program, strategy, or tactic you're suggesting really do to impact the bottom line? If you can't clearly answer that question, maybe it's not the great idea you once thought it was.
• Be SEO friendly. Use keywords that describe your business or venture often in your blog and press releases and on your website so that internet traffic will be directed there.
• Be more visual. A picture CAN be worth 1,000 words, if used correctly, so why not? Incorporate pictures and videos to make your website or blog more interesting and high tech.
• Stay ahead of the game. Dedicate a portion of your day to ensure you're staying ahead of the game with your work, which is a challenge but will pay off in the long run.
• Slow it down and clean up your act. Before you hit "send" on an email, press release, status update or tweet, take a second or even third look to make sure you're sending something that is high-quality and not sloppy.
• Clear your head. Take a break to clear your head when the going gets tough so that you can concentrate the rest of the day.
• Give good counsel. Tell your boss, coworkers and clients what they need to hear, not necessarily what they want to hear. It can be intimidating to do so but it's the right thing to do, especially in the long run.

Happy New Year, everyone!